Segment 1: 1 word keywords
This first segment will just give you all of the one-word keywords that are driving traffic to your site. Sometimes there are crap keywords, but I am increasingly finding it interesting how sites can rank for one-word keywords because of personalized results.^\s*[^\s]+(\s+[^\s]+){0}\s*$
Segment 2: 2-3 words
This
next statement gives you all of the two and three word keyphrases
driving traffic to your site. These are normally the important terms for
you, because 2-3 word phrases have been shown to drive the best
targeted traffic. For example, "vouchers" might be too general too
really bring you good traffic but "voucher codes" or "quality voucher
codes" will probably give you better traffic.
^\s*[^\s]+(\s+[^\s]+){1,2}\s*$
Segment 3: 4+ words
This
segment is like the statements above, but instead gives you all keyword
phrases that have four or more words in them. This is all you need for
segmenting down to your longtail keywords quickly and easily in
Analytics.
^\s*[^\s]+(\s+[^\s]+){3,}\s*$
Segment 4: Social Media Traffic
Sometimes
you need to see the easy breakdown of your referral sources, and even
more often it can be helpful to see just your Social Media traffic.
Here is how we have our Social Media Advanced Segment set up in the
Distilled Analytics account:
Segment 5: Traffic to Blog (where URL is http://www.site.com/blog)
If you have a separate blog where you write and try to generate both links and traffic, it can be helpful to have a way to easily segment out the traffic to just this section of your site. Sure, you could just use the Filter section, but why do this when you can set up an Advanced Segment and have it forever? A little more work in the short term can save some big headaches. Note: this is really only helpful if your blog articles have the URL structure of http://www.site.com/blog/(post-url) Here is how I have set up an Advanced Segment to do just this:
Read More : http://www.seomoz.org/blog/seven-google-analytics-advance-segments
0 comments:
Post a Comment